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Every Destination Has A Story.
Give Yours A Soundtrack.
Music is one of the most emotive tools a brand can use. It can attract attention before a visit, enrich the guest experience while they are there, and reconnect people emotionally with the destination long after they leave.
Destination Rocks creates bespoke songs and cinematic scores that capture the unique character, heritage and atmosphere of remarkable places. Original music created exclusively for hotels, resorts, hospitality destinations and brands
From research and composition to artwork and global release, we manage the complete process. Your music is released across Spotify, Apple Music, Amazon Music and other major streaming platforms, with bespoke QR codes making it effortless for guests to discover, listen, save and share.
Music that strengthens your identity, enriches the guest experience and stays with people long after they leave.
WHY MUSIC?
Discover why original music can become part of your destination’s identity and guest experience.
GETTING HEARD
See how we release, distribute and activate your music — from global streaming and QR codes to social content and performance reporting.
Signature Songs
Original vocal songs shaped by the story of your venue, town or destination. Drawing on its heritage, character, landscape and the sights, sounds and sensations of staying there, each song gives listeners an emotional sense of the experience before they visit—and a soundtrack that brings it back long after they leave.
Destination Scores
Cinematic instrumental and choral works inspired by the character of a place. Rich orchestration, regional influences and memorable themes create immersive musical landscapes shaped by atmosphere, heritage and experience.
GET YOUR BRAND HEARD
Your soundtrack gives guests another way to discover, experience and remember your destination. Released as real music and accessible throughout the guest journey, it can begin building the connection before they arrive — and continue long after they leave.
SELL THE DESTINATION BEFORE THEY ARRIVE
Let prospective guests experience the story and atmosphere of your destination before they ever arrive. Original songs and scores can live on your website and marketing, giving people another reason to feel something for the place — not simply look at it.
PUT THE SOUNDTRACK INTO THEIR STAY
Simple branded QR codes can take guests directly to your music from rooms, welcome packs, menus, bars, restaurants, spas and other touchpoints. They can also sit discreetly within social content — “Listen to our guest album” — turning everyday communications into an invitation to explore the destination through sound.
STAY WITH THEM AFTER CHECK-OUT
Guests can save your music to their own Spotify, Apple Music and other streaming libraries and return to it whenever they want. A track associated with a particular stay can reconnect them with the place, people and memories long after they have gone home.
SEE WHERE YOUR SOUND TRAVELS
Once released, the relationship becomes measurable. Available streaming data can show how often the music is being played, which tracks are attracting the most listening, where in the world listeners are based and how performance develops over time.
Be heard before they arrive.
Be part of their stay.
Connect with them after they leave.
EXPERIENCE MEETS NEW TECHNOLOGY
Founded by Toby Pocock, Destination Rocks draws on more than 25 years of creative production experience. Toby has directed, filmed and edited over 200 productions, specialising in property and destination marketing, with music playing a central role in shaping atmosphere and emotion. More about >>>
DISCOVER & COLLABORATE
Research the destination, brand and audience. Agree the creative direction.
WRITE & PRODUCE
Develop the concept, lyrics and music. Refine and approve the finished tracks.
RELEASE & DISTRIBUTE
Create/approve artwork, publish and distribute across major streaming platforms and guest touchpoints.
TRACK & REPORT
Monitor streams, geographic reach and track performance, with ongoing reporting and insights.